Critical Incident Track (CI Track)

CI Track is a very simple study in concept and execution, but it can lead to huge improvements in customer retention and profitability if the findings are properly interpreted and the recommendations are implemented.

It is a research system that studies each transaction between the customer and service provider and identifies critical incidents. Depending on the pattern of the critical incidents, the client will be able to carry out tactical or process improvements resulting in higher customer satisfaction and loyalty scores.

CI Track is a research system that recognizes that customer loyalty depends a lot on how critical incidents (moments of truth) are managed.

CI Track proactively identifies the critical incidents faced by your consumers and flags them off for corrective action based on seriousness of the issue.

For more details on our offering in this area, write to Lalitha Priya at lp@kaybase.com
or call her at +91 98400 21973.

CI Mobile

This is a classic CI Track exercise with the difference that the method of data collection and transmission is SMS, through using our unique Innomapps application.

CI Mobile is the choice when study turnaround times are short.

For more details, write to Lakshminarayanan at kpl@kaybase.com or call him at +91 98409 26350.