C Metric is our flagship offering.

It is an extremely rigorous tool for assessing customer satisfaction that goes well beyond simple measurement.

C Metric uses two unique proprietary tools

• I² (Implied Importance) – to identify drivers of satisfaction in that target group
• API (Action Priority Index) - a quantified score that indicates which action points require more attention

Kaybase is SERVQUAL’s authorized partner for market research in India, and we work closely with Customer Lab – SERVQUAL”s Indian consulting associate.

C Metric studies can be done through face-to-face interviews, or CATI interviews, or online.

To learn more about this offering, write to Ashok at ra@kaybase.com,
or call him at +91 98400 29567.