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At the moment, Kaybase has the below research reports
available off-the-shelf -
| NEW STUDY FINDINGS RELEASED! |
A. IT Kidz
- Syndicated research study focusing on professionals
in the IT/ITES sector
The growing workforce in the IT and ITES sector
has unique characteristics including considerable
disposable income, strong peer group influence
and an approach to money and savings that make
them almost a separate demographic segment, worth
studying.
The study throws light on the following areas
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- Overall pattern of expenditure
- Factors influencing expenditure
- Factors influencing saving and investment
decisions
- Knowledge of and attitude towards investment
options available
- Expenditure on high value items
- Decision making process for high value items
- Current investments and asset ownership
- Primary and secondary parameters for brand
choice
- Online shopping and investments
- Holidaying pattern
- Media Habits
The study has a sample size of 1800 interviews,
spread across six IT hotspots - Bangalore, Chennai,
Delhi, Hyderabad, Mumbai and Pune. The sample
covers 1800 men and women, employed in the IT
/ ITES sector, married or single with an income
of over Rs.300,000 per annum across the six IT
hotspots. The study also covers a sizeable number
of double income couples.
The report is now available.
For cost details, please contact Rama
at rama@kaybase.com
or call her at +9198410 96451. |
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B. Dies and moulds - The study throws light on
the following areas -
- size of the die-making industry
- profile of the players
- latest trends in the industry
- certain problems specific to the Indian industry today
The report has over 30 qualitative interviews and includes extensive
desk research and interviews among industry experts. The report
is available for a price of Rs. 17,000/- plus service tax.
Contact us to buy this report.
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C. Electrical accessories - The study addresses
the following information areas -
- decision-making process on replacement of electrical
accessories
- decision-making process on original equipment purchase
- brand awareness
- brand preference
- criteria used in evaluating between brands
- current buying behaviour
- trends in product preference
The study has a sample size of over 1000 interviews, spread across
domestic consumers, influencers, and channel members The report
is available for a price of Rs. 29,000/- plus service tax.
Contact us to buy this report.
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